Features

Everything You Need to Make ContentDestinations Discoverable

Built for Publishers and Audiences

Two roles in every discovery journey.

Publishers

Content publishers are brands, creators, and individual sellers who share content on social media to drive audiences to their online stores, marketplaces, or other online destinations.

With Incentise, publishers can:

  1. 1.Create Discovery Links that connect social media content to destinations.
  2. 2.Organize single or multiple destinations behind a single discovery link.
  3. 3.Provide a searchable Discovery Page for audiences.
  4. 4.Measure performance with analytics and content attribution.

Audiences

Audiences are people who discover products, services and information through social media content.

With Incentise, audiences can:

  1. 1.Copy the URL of a social media post and paste it into a Discovery Page to search for related destinations.
  2. 2.Open the Discovery Link associated with the social media content they searched for.
  3. 3.Choose their preferred destination, such as the publisher's website, marketplace, booking page, chat, or another mapped destination.
  4. 4.Continue directly to the selected destination without manually searching for it.

Platform Features

Everything that powers the discovery experience.

Discovery Links

The foundation of the Incentise platform.

Create Discovery Links that connect social media content to one or more destinations.

Benefits for publishers

  • Connect content to the right destinations.
  • Keep multiple destinations organized in one place.
  • Update destination mappings without changing your content.

Benefits for audiences

  • Reach the right destination with fewer steps.

Discovery Page

Help your audience discover the destinations behind your social media content.

The Discovery Page lets audiences paste a social media post URL or search for content to find the websites, products, marketplaces, booking pages, chats, and other destinations you've mapped to your content.

Benefits for publishers

  • Make the destinations behind your content easier to discover.
  • Give your audience one searchable place to find mapped destinations.
  • Help more visitors reach your products, services, and offers.
  • Increase traffic to the destinations that matter most.

Benefits for audiences

  • Find the destinations behind social media content.
  • Save time searching.
  • Choose the destination that fits your needs.
  • Access products, services, and information more easily.

Discovery Link Analytics

Measure what works.

Track how audiences interact with Discovery Links, destination pages, and content pages.

Benefits for publishers

  • Understand how audiences discover your destinations.
  • Measure the performance of every Discovery Link.
  • Identify which destinations generate the most engagement.
  • Make better content and marketing decisions using analytics.

Search History

Understand what your audience is searching for.

See the searches performed on your Discovery Page, including the social media content URLs visitors entered, when they searched, and the devices and browsers they used.

Benefits for publishers

  • Discover which social media content audiences are searching for.
  • Understand visitor search behavior and interests.
  • Identify content that generates the most discovery intent.
  • View search details, including time, browser, operating system, device, screen size, and approximate location.
  • Use search insights to improve content, destination mapping, and marketing campaigns.

Start with a Discovery Link

Create Discovery Links that connect social media content to destinations, help audiences discover what they are looking for, and give publishers visibility into what drives results.